In case you need to avoid running into problems with the federal trade commission, you need to know all the available advertising laws, which will assist you to avoid breaking them. Knowing these laws and rules will go a long way in avoiding the ruthless hand if federal trade commission as you will be able to devise ways to go around them or correct the mistakes, which you might have done. Not knowing the rules is not a defense when you are sued. This therefore leaves you with not choice on knowing the available rules. However, this article will not let you go that dark path, it will delve on all the necessary information that you need to know on these rules.
Truthful and not Deceptive
This rule states that all the adverts that are sought to be aired must tell the truth in their claims. This means that the adverts you make must not be able to lie to the consumers about their prowess. They must therefore tell the truth all the time without fail. This ensures that people are not misled in their judging of the product. Many people tend to believe adverts a hundred percent and thus lying to them will make them to believe the adverts on all the information you give. The federal trade commission is therefore responsible for ensuring that this does not happen at any time and if you break this, they are always ready to confront you, so that you can avoid this it is important to make your adverts truthful, it does not hurt. You should not therefore deceive your consumers in believing untrue claims so that you can get more sales, this will be turning yourself to fraudsters. Following the rules and regulations of FTC is crucial to successful lead generation.
Claims must be Substantiated
This rule states that all the adverts that are running should be able to substantiate their claims. You therefore should not make claims in an advert, which you cannot provide. To avoid this it is important that you show the consumers in the same advert that the product you are advertising that it can do what you claim. This will in turn help convince your target on the effects of that product. In addition substantiating the claims will help you to be able even to defend yourself in case the federal trade corporation sues you for breaking any of the rules. You should also use legal voicemails.
Should be fair at all times
This rule states that all adverts that are aired in the pretense of wooing consumers must be fair at all times, in addition they must not use unethical terms. This helps so that the consumers of the information in the adverts do not get affected by the advert in a negative way. For example, you should not portray blacks as inferior to whites in your adverts. You should also know that FTC launches new resource.